On march 31st this year, Davido released his fourth studio album, Timeless, which has been met with critical acclaim.
The artist has since embarked on a media tour to promote the album.
Don Jazzy applauded Davido’s promotion strategies and urged other Nigerian artists to imitate him.
The Marvin boss said that even though Davido was a widely recognised performer, he never took it lightly.
Don Jazzy took to Twitter on Monday to offer his advice to fellow artists, stating that promoting one’s hard work does not diminish their swag.
He added that artists should learn from Davido’s marketing strategies and not rely solely on their celebrity status to sell their music.
“Dear artists hope you can see how Davido is marketing his album. He didn’t form oh I’m OBO so everybody will cop my shit. Marketting your beautiful project that you worked hard on does not reduce your swag.”
Since its release, Davido’s album “Timeless” has broken numerous streaming records, including becoming the highest-charting album by an African artist on US Apple Music (peaking at Number 2).
Additionally, it became the first African album to reach Number One on US iTunes Albums Chart and the album with the most significant first-day streams in Audiomack’s history.